Spending a Little Time Upfront

One of the horrible habits I have established since early on in my marketing career is that I quickly move from one project to the next, and left by the waist side is typically design.

I have begun a new project in which I will review a large amount of “digital products” such as those sold via ClickBank. Since I intend to go through hundreds of different products, I might as well make my time count in the long run by optimizing my site upfront. Even the slightest error I am going through and correcting, whether it be a slight malformation in URL’s or one of the many Joomla! plugins that I have installed. So far my first experience with Joomla has been very positive, while it is somewhat self explanatory once you add in a bunch of components then your .htaccess file as well as many PHP files become incompatible so it takes patience.

Thankfully I have jumped over most of the hurdles, and I consider the design portion to be almost complete (I am still searching for a better template for the site), but all the behind the scenes work for optimizing load times and intrasite linking for SEO has been done.

I am looking forward to see how this works out, as I will essentially be targeting a list of 3000 long tail keywords I have spent the past days researching.

Once again I am sorry that I don’t post as often as I should, I am working full time on top of marketing during the Winter break from school so it kills the majority of my free time. If you would like to check out my site conceptually at least (since it has no content), it is http://www.productscamreviews.com

Happy Holidays everyone!!


  1. Yeah, just the other day I’ve made my first post in nearly a month but now I’ve finally got time to post more. I draw a lot of ideas out of books, but I work in a book warehouse and am prohibited from bringing books to work (well not really, but I’d have trouble getting it back out of the building, past security.)
    I’ve had a lot of extra time at home now that my husband has learned that since of the both of us work, the both of us can clean. Because of this, my blog will (hopefully) be flourishing once again.

  2. Happy New year!! Wishing you the best of 2009. Good Life & Good health to you and your family. More blessings to all of us. Cheers!! :)

  3. Joooools says:

    Great article – keep up the good work.

  4. prem says:

    hey James,
    When you say you will be reviewing products, does that mean it is a strategy to actually sell those products while you actually appear to review it? I have come across many product review sites that does not do justice to the review, how are you going to make your project any different?

  5. Sarah says:

    Best wishes in reviewing digital products! Sounds exciting and daunting. Your new website looks as if it could be very helpful once it is up. I think you’ve got a great, and needed idea.

  6. Locke says:

    This sounds like a very smart idea… I would really appreciate some help with the subject of selecting long tail keywords.. Is there a program you use other than the Google Keyword tool to find these long tail keywords.. I can imagine that your strategy is far superior to my shoot in the dark approach lol.. Thanks for the article either way.

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