The content may still be under construction, but the graphics for the site have been made.  I have the full template as well as affiliate resources created, which means that now all I need to do is fill in the sales page with the copy (that will be a 3 week project).  I got the idea for “Weekend Marketing” back in mid-May, and I have already decided on the name, received and paid for my graphics, found a proper web host, and began my marketing campaign.  I would say the project is well on its way.

Since I know you all want to skip through what I am saying to see the pretty pictures, here they are!  Weekend Marketing This is also the first official link to my website, so taking my own advice on getting indexed as soon as possible, I figure now is a good time for the spiders to have at it.  I would love some comments on the graphics, please tell me how they work in your browsers, how they catch the eye, etc.  I especially want input on the “Peel Away Ad” that I have added, because it took me 5 hours to make the simple script work (my web host apparently didn’t have my PHP scripts whitelisted).

Now less about me, more about the process.  The process of hiring a good graphic designer isn’t necessarily a quick or cheap process.  I have dealt with a handful of designers before, and while I have been “satisfied” with the work they did, I didn’t truly love it.  If you have a project you are truly committed to, you need to take your time with every aspect of it.  I went through and got quotes from the 5 biggest direct response graphic designers in the business and looked through every single example in their portfolios to make my choice.

I had a huge range in the quotes that I received, and I didn’t go with the cheapest or the most expensive of the quotes I got.  I was torn between three designers, as all had approximately the same level of skill, and two were within $50 of each other and the third was an extra $500.  I waited a day before responding to any emails to make sure that I had thought through the process as the graphics can make or break a product.  I decided that for my product I wanted a more subdued look while still catching the eye, and for this I ended up choosing Sean Lowery.

I very rarely give out free advertising to business partners, but he truly did an excellent job with this project.  We had about 20 emails back and forth and multiple redesigns as I know exactly what I am looking for.  I couldn’t have asked for any more, I love the design, the affiliate resources, and he delivered on every little detail and more.  If you want to have a big product, you will need big graphics.  If you plan to make an opt-in page, ClickBank product, blog, etc. make sure to get a quote with Sean, he will work until your are satisfied.  The key to success when hiring a designer is to have an image in your head and hold true to the basic design, but allow the expert to make it into something that will sell.

Feel free to check out Sean’s website here: Minisite Graphics and make sure to leave me some comments on the images.  You guys are my first wave of testing!

I have seen many products come and go throughout the years on ClickBank, but I want to be one of the first to create a product with actual staying power.  I have planning this book for about a year already, and now I am going to start going through the marketing and production phases followed by actually writing it over the summer.  My plan is to create it and have a sales page done by August and to then go into full scale affiliate scouting and promotions for it.

You will hear all about it as time goes on, but for now I will just leave you with a list of the steps I plan to take to promote my book, so that you can replicate my plans for your own needs.

10 Steps to creating and launching  a product on ClickBank:

1. Think of a product to create
2. Do market research to make sure that the niche isn’t over saturated, and check to make sure there is market demand
3. Think of a title, and register that domain
4. Create the product – If you are creating an ebook write it in OpenOffice and use their PDF export option.
5. Work with a graphic designer for the sales page (I’ll post a link to whichever designer I decide to go with, currently there is one that I want to hear back from) – This is my current step in the process.
6. Begin building your credentials as an expert (posting articles, trying to get into trade magazines, newspapers, etc.)
7. Start recruiting affiliates, they will be the primary engine of sales so do what you need to court them.  Many posts to come in the near future about how I plan to get affiliates.
8. Begin promoting the product itself to drive up buzz (well before the actual launch)
9. Capture affiliate and customer emails via opt-in lists on the sales page so you can have big support for the launch date
10. Watch the ClickBank gravity system propel your product to the top as more affiliates jump on board as they sense a profitable product.

This is a very general outline, I will be going into detail on each section of the process as I go along.  I expect to be posting once every 2-3 days until November, and then I will slow down a bit as launch comes closer to happening.

Thank you to all my loyal readers, I’m sorry that I always do this to you but I am going to be back for a while this time.