I have done many things with internet marketing, but due to my stubborn nature I have only worked with 5-6 graphic designers before. As my normal readers know, I am creating a product that will launch in late January called “Weekend Marketing”. I haven’t gotten very far in writing the book yet because I have been focusing on scaling up the marketing campaign for it. I intend to have all of the content finished by early November, but the actual marketing campaign has to start months in advance in order to sell well in the ClickBank marketplace. This will be a household name by the time I am done, so you will hear all about it in the future.
The content may still be under construction, but the graphics for the site have been made. I have the full template as well as affiliate resources created, which means that now all I need to do is fill in the sales page with the copy (that will be a 3 week project). I got the idea for “Weekend Marketing” back in mid-May, and I have already decided on the name, received and paid for my graphics, found a proper web host, and began my marketing campaign. I would say the project is well on its way.
Since I know you all want to skip through what I am saying to see the pretty pictures, here they are! Weekend Marketing This is also the first official link to my website, so taking my own advice on getting indexed as soon as possible, I figure now is a good time for the spiders to have at it. I would love some comments on the graphics, please tell me how they work in your browsers, how they catch the eye, etc. I especially want input on the “Peel Away Ad” that I have added, because it took me 5 hours to make the simple script work (my web host apparently didn’t have my PHP scripts whitelisted).
Now less about me, more about the process. The process of hiring a good graphic designer isn’t necessarily a quick or cheap process. I have dealt with a handful of designers before, and while I have been “satisfied” with the work they did, I didn’t truly love it. If you have a project you are truly committed to, you need to take your time with every aspect of it. I went through and got quotes from the 5 biggest direct response graphic designers in the business and looked through every single example in their portfolios to make my choice.
I had a huge range in the quotes that I received, and I didn’t go with the cheapest or the most expensive of the quotes I got. I was torn between three designers, as all had approximately the same level of skill, and two were within $50 of each other and the third was an extra $500. I waited a day before responding to any emails to make sure that I had thought through the process as the graphics can make or break a product. I decided that for my product I wanted a more subdued look while still catching the eye, and for this I ended up choosing Sean Lowery.
I very rarely give out free advertising to business partners, but he truly did an excellent job with this project. We had about 20 emails back and forth and multiple redesigns as I know exactly what I am looking for. I couldn’t have asked for any more, I love the design, the affiliate resources, and he delivered on every little detail and more. If you want to have a big product, you will need big graphics. If you plan to make an opt-in page, ClickBank product, blog, etc. make sure to get a quote with Sean, he will work until your are satisfied. The key to success when hiring a designer is to have an image in your head and hold true to the basic design, but allow the expert to make it into something that will sell.
Feel free to check out Sean’s website here: Minisite Graphics and make sure to leave me some comments on the images. You guys are my first wave of testing!
Good luck for the book and with Sean